One might find Ram's recent partnership with CASE Construction Equipment a bit unordinary, but once you set your eyes on Case's new 580 Super N Wide Track Backhoe, inspired by the Ram Laramie Longhorn, it will all begin to make sense. Scheduled to be on display alongside the new Ram 3500 Laramie Longhorn Crew Cab 4x4 at events throughout the year, the backhoe truly represents the iconic Ram's spirit and embodies its beauty, right down to the signature black and white gold color scheme.
Although the paint job may be where the 580 Super N Wide Track Backhoe begins to pay tribute to the Laramie Longhorn, it's far from where it ends. The machine features a cab that mimics the appearance of the truck, as well as badges and chrome details, which gives it the distinct Ram edge. Inside, the backhoe's interior design is also very much in sync with the Longhorn, staying in line with the truck's aesthetic.
"Countless contractors rely on both the durability and performance of Ram Trucks and CASE Construction Equipment," says Katie Pullen, brand marketing manager, CASE Construction Equipment. "Matching this truck and backhoe showcase two of the construction industry's most enduring jobsite images - the rugged Ram 3500 dually and the tireless CASE backhoe loader. Ram Truck is an excellent partner to CASE, and we're excited to spend 2014 showcasing these technologies together."
Outfitted with a 3.4L turbocharged engine, delivering 95 horsepower, the Super N Wide Track Backhoe is responsive and receives excellent fuel economy ratings. It's the perfect machine to represent the stunning Ram 3500 Laramie Longhorn Crew Cab, and if you're lucky, you may be able catch at an upcoming CASE or Ram event near you!
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